Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce businesses are turning to server-side tracking as a means to improve their information collection procedures. While it requires a lot more technical knowledge than regular GTM and may present additional expenses, it can cause greater accuracy and even more reliable data
Pixel monitoring uses an item of code to sign up conversions on your site. It's simple to establish and less susceptible to advertisement blockers.
1. Much more exact information
The conventional approach of tracking conversions on a website, utilizing pixels, is having trouble with changing web browser personal privacy plans. This implies that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less precise than it must be.
Server-side tracking is a more safe alternative that helps to bypass these limitations, as it's packed from your very own domain and treated as first-party code, indicating it's much less most likely to be affected by ad blockers or other safety actions. This provides much more precise information and a more complete photo of individual trips throughout channels.
Additionally, this kind of monitoring permits organizations to track conversions outside of the site, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This flexibility provides marketing experts extra ownership over the data they send, and makes it simpler to abide by numerous information regulations. It's additionally a lot less susceptible to fraud, as it's more difficult for deceitful stars to control the system by modifying the postback link.
2. Much better control over information.
Server-side monitoring permits organizations to collect and enrich data before sending it to third-party analytics/advertising platforms. This improves data completeness and accuracy, which can help online marketers make more informed advertising decisions.
Conventional pixel tracking depends on JavaScript tracking codes that are put in site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can result in data collection interruptions and inaccurate results. Server-side monitoring makes it possible for organizations to bypass these constraints and give exact, regular information that is much less prone to interference.
This kind of tracking also allows businesses to track conversions that happen beyond the website, like telephone call and in-store purchases. This is essential because new privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is extra trustworthy for services seeking to adapt to these changes.
3. Much less vulnerable to scams
Server-side tracking enables organizations to adjust information payloads before it gets to 3rd party endpoints, enhancing security and personal privacy. This is specifically crucial as different browsers and systems progressively alter how they take care of cookies. As an example, in iOS 14, Safari will only supply first-party cookie information and will not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place beyond your site.
In addition, server-side monitoring enables you to capture customer CRM integration with performance marketing data directly by yourself servers. This eliminates dependancy on third parties, which can be prone to violations and privacy offenses.
A server-side radar is a set of guidelines that informs your website's web server what events to record. This information is then sent out to analytics devices like Google Analytics and Facebook Business. It's additionally utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate method that makes use of a little item of code on your web page to collect information from users.
4. Less complicated to carry out
Server-side tracking is an information collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data accumulated by the website/app is first sent to the web server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of data monitoring and provides companies much more control over transmission, making it usually much more reputable. Consequently, it's much less susceptible to information difficulties brought on by things like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, however this is after that passed directly to your advertising and marketing devices on the server. This permits you to have more precise information and helps make sure compliance with privacy laws such as GDPR. Furthermore, it additionally prevents the monitoring restrictions enforced by browsers and advertisement blockers.